Salesforce integration involves linking Salesforce to other applications, systems, or databases to facilitate the exchange of data and optimize business processes. Such integration can improve data precision, minimize manual data entry, and enhance productivity.

Salesforce offers various integration methods, such as point-to-point, middleware, and API integrations that facilitate real-time data synchronization and automation. The most common integration applications include linking Salesforce to marketing automation platforms, ERP systems, and customer service tools.

Effective Salesforce Integration can provide a comprehensive understanding of customer data and enhance the overall customer experience. For instance, linking Salesforce to a marketing automation platform can enable businesses to monitor and analyze customer interactions across various channels, while integrating Salesforce with an ERP system can provide a consolidated view of sales, inventory, and financial data.